above: Ale and her grandmother soledad

"Since I was young, keeping a skincare routine has been really important to me. This is thanks to my grandmother, Soledad. She is and will always be my biggest inspiration, an example of strength and positivism."

the inspiration

I used to to love going to her house during the weekends and holidays. I would watch her everyday, mesmerized while she would nurture her skin with interesting products. She would tell me about the importance of maintaining a self care routine. She would talk about how important it is to treat your skin so it can look beautiful and loved for ever, as she would apply rose water to her face.Those words have stayed with me up until this day and that is where my love and passion for skin care is born. I got certified as a skin rejuvenation specialist  and I opened my own spa. My clients would always ask me what I would use on my skin to keep it so healthy.

the birth of soledad

At that point I was certified and taking as many courses as I could, majority focused in active ingredients that actually work to prevent and correct signs of aging. I would use around 5 different  products. A lot of clients were looking for a routine with less products, that would take less time.That is where the idea of creating a functional skincare line, with products that have the same active ingredients that I looked for in my skincare products. The difference? I wanted it to be concentrated in only 2 steps. The goal was to use the least possible ingredients and formulate with actives that have a scientifically proven efficiency.After much work, investigation, research and love, Soledad Functional Skincare came to life. Functional products with intention, made for every skin type and every generation."